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Case Study: PitStop
In today's retail world one of the most important assets a business can have is a relevant database of customers. The ability to contact a captive audience and inform them of special offers/promotions, news releases or reminders can be invaluable in a competitive market place.
But for a lot of companies this is a difficult thing to come by because customers can be reluctant to give away their contact details.
This is where traca come in.
PitStop "the undercar specialists" use keytraca as a client giveaway to thank their customers for choosing them over other mechanics.
 Because a traca subscription requires an email address and mobile phone number, people are happy to release this information to PitStop so they can be registered to keytraca.
Meanwhile Pitstop gets to build there own customer database which is used to send out complimentary email reminders that services or WOF are due.
Their customers appreciate this service and remain loyal to PitStop.
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